“Being a farmer is not a profession” or is it?

Recently I had a chat with a full time farmer who seemed keen to share an incident that happened to his 11-year-old son... let's call the boy 'Ronald', for argument's sake. Ronald and his classmates were asked by their teacher a question: "Can you mention different professionals?". All the kids started naming conventional professions such … Continue reading “Being a farmer is not a profession” or is it?

Greater demand reported after promoting local products

Throughout the years, I have been approached by various farmers and enthusiasts about the need for proper agri marketing for Maltese produce. It is now even clearer that even locally, media leaves a huge impact on consumer behaviour. Those who appreciate the food culture are well acquainted with Italian TV programs that exalt their regional … Continue reading Greater demand reported after promoting local products

Young Farmers & the future of EU Rural Development

Young Farmers have been given prime importance during the Presidency events bringing together Rural Development Directors from all the European member states to Malta. The events happened between Wednesday 22nd and Friday 24th March 2017. On the 22nd, the Maltese delegation greeted our European counterparts and introduced them to the theme of events and obviously … Continue reading Young Farmers & the future of EU Rural Development